How a project runs, from brief to launch.
Five stages, in the same order on every project. Each produces something concrete before the next begins, so nothing is built on a guess.
Discovery and brief
A conversation about the business, the audience, and the real goal behind the project, not only the feature list. This stage ends with a written brief both sides sign off on, so nothing is built against an assumption.
Concept and plan
Structure is decided before design begins: sitemap, content outline, and a plan for how the site or campaign serves the goal set out in the brief. This is where conceptualisation work happens, and skipping it costs the project later.
Design
Wireframes first, then full visual design, built around the approved content plan. Feedback proceeds in rounds, each one narrowing toward a design both sides are ready to build from.
Build
Development takes place on a private staging environment. Integrations, ecommerce functionality, and content are added and tested as the build progresses, not left until the end.
Launch and support
Launch day includes a full check across devices and browsers before anything goes live. A defined support window follows, and SEO, marketing, or social media work begins once the site is live to measure against.
Timelines are typical, not fixed
The durations above cover a standard site or campaign. A larger ecommerce build or a multi-channel marketing launch runs longer; a smaller update runs shorter. You receive a specific timeline once the brief stage is complete.
Where SEO, marketing, and social media come in
Planning for these three begins during the build, but the work itself runs best once the site is live and there is something real to measure against. Most clients set these up in the final weeks of stage four, ready to start the day the site launches.