3
breakpoints checked on every layout
Service 02
Design
Design that looks right only in the first mockup is not finished work. I design against the actual content, the actual navigation, and the actual constraints of the platform it will live on, so what you approve closely resembles what ships.
As a freelance web designer, I work across both visual identity and interface: how a brand presents itself, and how a site behaves once someone is using it.
Web development01Design02Conceptualisation03Search engine optimisation04Online marketing05Social media management06
AA
contrast standard, treated as a baseline
1 system
of components, reused rather than reinvented
What this covers
- Visual identity: logo refinement, colour and type systems, and the guidelines needed to keep them consistent across a team
- UI and UX design for websites, product pages, and web applications
- Wireframes and low-fidelity layouts before visual polish begins, so structure is agreed on early
- High-fidelity mockups and clickable prototypes for stakeholder sign-off before development starts
- Responsive design across desktop, tablet, and mobile, checked at real breakpoints rather than simply resized
- Accessibility considered from the layout stage: contrast, focus states, and readable type at every size
- Design systems and component libraries for teams that need to keep building after launch
A good fit if…
A brand that has outgrown its visualsThe business has moved on; the logo and site have not kept pace.
A confusing interfaceUsers arrive at the site and leave without finding what they came for.
A rebuild that needs direction firstDevelopment is ready to begin, but nobody has agreed what it should look like.
A team that needs a system, not a one-offOngoing design work that stays consistent without a designer reviewing every page.
How the work runs
1
Audience and competitor review
A focused look at who the site serves and what else that audience sees in the same market.
2
Wireframes
Structure and hierarchy agreed before colour or typography enter the conversation.
3
Visual design
Full mockups built from the approved wireframes, using real copy and real images wherever they exist.
4
Prototype and feedback
A clickable version for stakeholders to respond to before a single line of production code is written.
5
Developer handoff
Specifications, assets, and a design system so the build matches the approved design precisely.