Weekly
performance review on live campaigns
Service 05
Online marketing
A campaign that spends a budget well is planned before launch, not adjusted once the money is gone. This covers the paid and owned channels that sit alongside SEO: search advertising, social advertising, and email.
As a freelance digital marketing consultant, I plan where a budget is spent before it is committed, then manage the campaigns week to week once they are live.
Web development01Design02Conceptualisation03Search engine optimisation04Online marketing05Social media management06
CPA-led
reporting, built around cost per acquisition
18
specialists across search, social, and email
What this covers
- Paid search campaigns on Google Ads, built around keywords that convert, not merely keywords that attract clicks
- Paid social campaigns across the platforms an audience genuinely uses
- Email marketing: list building, automated sequences, and campaign design
- Conversion tracking and analytics setup, so every channel is measured against the others
- Budget planning and ongoing campaign management, adjusted against real performance data
- Reporting built around leads, sales, and cost per acquisition, not impressions
A good fit if…
A launch that needs paid traffic from day oneOrganic growth alone is too slow for the timeline.
A budget already being spent with unclear returnsMoney going into advertising, with no clear read on what it returns.
A list that exists but goes unusedAn email list sitting idle, with no strategy behind it.
A business ready to grow past word of mouthGrowth that has depended on referrals, now ready for a paid channel.
How the work runs
1
Channel strategy
Which platforms fit the audience and the budget, agreed before any campaign is built.
2
Tracking setup
Analytics and conversion tracking configured before a single advertisement goes live, so results are measurable from day one.
3
Campaign build and launch
Copy, targeting, and budgets set and launched across the agreed channels.
4
Ongoing management
Weekly review of performance, with budget and targeting adjusted against what is converting.